Top 5 Drawing & Coloring Apps Performance in Australia Q1 2023

In Q1 2023, the top 5 drawing and coloring applications on a unified platform in Australia demonstrated notable trends in weekly downloads, revenue, and active user metrics. The data, sourced from Sensor Tower, sheds light on the performance of these popular apps.

Color by Number：Coloring Games from Wildlife Studios showed a steady weekly revenue, peaking at around $5.9K in late January. Weekly downloads started strong at 10.5K but dipped to 5.2K by the end of January, before recovering to 8.3K in the last week of March. Active users declined from 39.6K to 26.4K through February but rebounded to 32.3K by the end of the quarter.

Happy Color by Numbers Game by X-Flow displayed a consistent weekly revenue, hovering between $431 and $733. Weekly downloads peaked at 10.9K in early January and remained relatively stable around 5.8K towards the end of March. Active users saw a gradual decline from 86.5K to 73.7K over the quarter.

Phone Case DIY by Crazy Labs had a notable start with 13.4K downloads in the last week of December, which decreased to 2.2K in early February. However, downloads increased again to 6.1K by early March. Active users followed a similar trend, dropping from 40.1K to 19.5K in February, then rising to 24.4K by the end of March.

Makeup Kit - Color Mixing, also by Crazy Labs, experienced fluctuating weekly downloads, starting at 7.6K and falling to 2K by late February, before ending the quarter at 4K. Active users mirrored this pattern, with a decline from 21.6K to 12K in February, and a slight recovery to 13.5K in March.

Pixel Art － Color by Number from Easybrain Ltd maintained a steady weekly revenue, ranging from $1.2K to $1.4K. Weekly downloads were consistent, starting at 4.9K and ending at 4.2K. Active users saw a slight decline from 40.9K to 33.5K over the quarter.

For more detailed insights and data, visit Sensor Tower.